growth-share matrix meaning in Chinese
成长份额矩阵
Examples
- This paper mainly used the analysis tools of the bcg ' s growth - share matrix and the mckinsey & company ' s three horizons of growth theories to study the adjustment of strategy of hgmp
文中主要运用了波士顿咨询公司的成长?份额矩阵和麦肯锡管理咨询公司的三层面增长理论来研究汉光机械的战略调整问题。 - It ' s important to make out exact developing strategy with full consideration and clear guideline in order to achieve continuous successful development of runde group . based on theories of strategic management including core competence of the corporation and competitive advantage , the growth - share matrix and marketing management theories , we studied the external and internal environment and actual condition of each business , research resources owned by each sub - company . derived form swot analysis for individual business , we worked out the exact developing strategy choice for each business and get the developing strategy for the whole runde group in near future
本论文通过综合运用“市场增长率?相对市场份额矩阵”分析方法、现代企业战略管理的竞争优势理论、核心竞争力理论以及营销管理的市场细分，产品生命周期理论等的原理和知识首先对润德集团正从事和准备从事的主要业务分别进行各业务的发展战略分析，包括必要的背景介绍、宏观环境分析、竞争分析以及内外部资源分析等，对每个业务进行swot分析，总结出不同业务的发展战略规划，最终综合得出该集团的战略发展纲领，发展目标，与之相适应的组织结构调整，战略的实施措施及实施战略目标需注意的关键环境和关键成功因素，以达到整合业务能力提高企业的整体竞争能力和综合管理能力，取得该民营集团的长足发展。